The app

Every sound in Wonderland is somewhere a person actually stood.

Recorded on location — a Norwegian fjord at anchor, a French storm front to back, the jungle at Sinharaja after dark.

Nothing generated, nothing bought in from a stock library, nothing looped to fill a gap.

Layer and balance them by hand, then keep the mix as a preset for that kind of night.

Not just rain — a long-haul cabin, the Bergen night ferry, a dog napping, underwater waves.

The deal

We split it down the middle. First year, every subscriber.

Share Wonderland with your audience through one link. When someone subscribes, we split their first year down the middle — half of what actually lands, after tax and after the app stores take their cut.

Subscribers

First-year subscriptions$9,990.00

App Store commission−$1,500.00

Net to Wonderland$8,490.00

You get$4,250.00

1,000 US subscribers' first year, at today's price. UK and EU prices include VAT, which comes off first — so the figure is lower there. Your dashboard shows every sale in the currency it landed in.

Your content

There is no brief. You decide how the app fits your content.

A dedicated piece, a mid-video mention, a link in the description — however you bring Wonderland in is your call. You know your audience; we trust you with it.

There's no campaign to run, no brief to follow and no minimum posting schedule. Share it when it makes sense to, in whatever way suits your audience. The rest happens behind the scenes.

We like to be collaborative, too. Nearly 18 years making content for landmark brands — Range Rover, Samsung, British Airways, Google, Defender — so if you want another pair of eyes on an edit or an idea, just ask.

Getting paid

Plainly, monthly, in your own currency.

What countsOne payment per subscriber, on their first year. Renewals after that aren't shared.

ThresholdWe pay out once you pass $100. Below that it rolls over.

TimingWithin 30 days of month end, by bank transfer.

SettlingSales count 30 days after they happen, so refunds don't have to be clawed back.

CurrencyPaid in the currency you choose at sign-up, at the rate on the day.

LeavingEmail us and we'll settle whatever's outstanding, threshold or not.

Research

People already fall asleep to sound — in their millions.

Roughly 101 million Americans use background noise to fall asleep — Gen Z 49%, Millennials 41%, Gen X 40%, Boomers 32%.

“The sound of silence keeps 38% of Americans up at night” — StudyFinds

of Britons listen to music, podcasts or the radio as they go to sleep — 28% often or sometimes, 18% more rarely.

YouGov Sleep Study, Part four — screens, lights and noise

M+

downloads for the Calm app worldwide, and Spotify's top sleep playlist has more than 6 million followers.

“Between sound and sleep” — Oxford Academic / SLEEP journal

of US adults use a sleep app as part of their bedtime routine.

“Between sound and sleep: a perspective on Sonic Sleep Aids” — PMC

1 in 3

adults report weekly sleep problems, and 14.5% struggle to fall asleep most nights.

“Between sound and sleep: a perspective on Sonic Sleep Aids” — PMC

How it works

Four steps, and only one of them is yours.

There's no campaign to run, no brief to follow and no minimum posting schedule. Share it when it makes sense to, in whatever way suits your audience. The rest happens behind the scenes.

Your name, where you are, how you'd like to be paid, and your handles. Two minutes, and no bank details until there's money to send.

We approve you

One person reads every application. If it's a fit, your link is live the same day and a welcome email lands with it.

Share the link

Bio, story, or pinned in the comments when someone asks what the app was. That last one converts best, in our experience.

Watch it land

Clicks, subscribers and earnings in your dashboard, updated once a day. Paid monthly once you pass the threshold.

New in the app